Soap Package

This project focuses on creating two new labels for existing products. I chose to re-design the labels for CVS brand hand soap. The labels moved away from a generic pharmacy image design and now uses soft colors to convey a fresh and friendly feeling. The flower and watermelon images show that the soap is effective, but also gentle and mild. The serif typeface for the words “Hand Soap” makes the product more personable, while the use of the sans serif for the rest of the label reinforces the cleanliness of the soap. This label shape also highlights the soap’s color and allows the soft motif printed on the back to show through.