Through this collaborative museum campaign proposal, we are inviting visitors to the RISD Museum to come in and get lost. The museum is made up of five different buildings, holds a variety of different exhibits, and houses some 84,000 artworks. We believe that one of the best ways to experience the museum is to wander through and allow oneself to get immersed in the space. This way, the museum trip is like a journey, and by keeping an open and curious mind, we hope visitors will experience the space in a new way.

The campaign’s aim is to bring people to the museum and bring the museum out to the community. The main focus points are creating a hand-made, organic journey, bridging the gap between the school and the museum, reaching a wider community audience (including RISD students and the greater Rhode Island communities), connecting the museum to aspects of daily life, and to engage patrons through participation and exploration.

At the campaign’s center are interactive blind drawing sessions. Everything else stems from this. The drawings fuel the production of certain products, such as posters and calendars, work alongside a map and scavenger hunt, and provide material for the print publication and web site.

Seen here, the Get Lost logo has been handwritten to give the organic sense of a journey. The letters are connected in the way the museum exhibit rooms are connected in a path. After the creation of the logo, we decided on a color palette of royal blue, orange, bright green, yellow, and black. These colors were already used by the museum’s web site, but not in other places. We felt that by using this palette, we could convey feelings of discovery, creativity and fun, while relating back to what the current museum wants to express.

“I hear and I forget. I see and I remember. I do and I understand.”

– Confucius