The fall semester of my senior year has quickly come to an end. The last few weeks were really busy with final projects, making process documents, and with RA work. I’m exhausted! Now with the snow storms in New England, my flight home was cancelled so I’m stuck in the city for a few more days. So with this extra time in my dorm room, I decided to enter the Dieline Package Design Contest with one of my projects from the Package Design class. Here are the pictures I sent in.
The project focused on creating an identity and package design for an imaginary German-style bakery in Boston. The bakery’s name, Kaffee & Kuchen comes from a German tradition of enjoying afternoon coffee and cake around 4 PM, and suggests a cozy and warm gathering with friends. The bakery would sell traditional German cakes, cookies, and offer seasonal baked goods for holidays. In addition, there is a cafe corner inside the store so that visitors may take a break from their busy day and enjoy afternoon coffee and pastries.
For the project I created three types of cookie packages. The largest is a gift box that holds an assortment of cookies. The smaller box with a tapered top would hold individual types of cookies baked fresh in the morning that would then be packaged and sold the same day. The third package would be a small cardboard shopping bag to fill up with any mix of cookies and sweets a customer would choose from behind the counter.
